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Key aspects of Enterprise Social Networks’ success

Given the changes in the work market, no area or department from any organization y exempt of the new demands of their customers and employees. 

In recent years, the way in which we work has changed completely and productivity is altered by difficulties to gain employees commitment. Thus, barriers which prevent us from proper collaboration are many, not to mention the frustration this generates, the disenchantment of a disconnected organization. The tendency indicates that collaboration between employees, their participation in the institution’s business and innovation in task management are of paramount importance to engage their commitment and increasing productivity, as a consequence. An enterprise social network is, after all, an ideal tool to attack this subject matter.

This kind of solutions are based on the social networks’ interface, spaces where users are allowed to connect to others and share information and common interests. These connections take place in online environments, where interchange is usually written and preserved for posterior analysis. Through social networks, we create and immense archive of ideas, connections and conversations. Enterprise social networks have these benefits too. A private network for the organization enables employees to work more efficiently and to innovate faster.

Anyhow, a tool does not solve this aspects instantaneously and, therefore, a good deployment is the only guarantee of this objective. That is why a stage based implementation is fundamental for the process. Some of the key steps are as follows:

  • Identification of key roles, sponsor and change agents
  • Communication strategy
  • Training strategy
  • Content strategy and community creation
  • Definition of first three business scenarios
  • Definition of support processes and content creation

This stages aim at giving true autonomy to the client once the network is installed. A common situation is that in which clients get no results after the deployment of their new solution. The problem consists on the non-transmission of the know-how, which limits the solutions utility (or eliminates it), leaving the client dissatisfied with their service provider.

Further posts will review specifics to bear in mind while deploying an enterprise social network. Nevertheless, the most important element is the process of adoption that this technology requires, which is quite friendly, but needs good assessment and supervision to produce effective change management, that is, the autonomy of the organization in the use of the new solution. Ensuring this will make your deployment a successful one, with control of the companies raises in productivity. Click here to learn about Yammer, enterprise social network developed by Microsoft for this kind of needs.

The enterprise social network success, is based purely on the cultural change management that connects and involves the entire organization in the creation of a network that will be the enabler of the knowledge exchange and the engine of change for the future. Technology, will accompany as a vehicle of change.


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